Doraemon is one of the most famous and successful cartoon characters ever in the history, as it is well-known and has broad appeals to different generations of people. One of the magics of Doraemon is the many tools featured in the story, as it brings unlimited imagination and creativity to the audience. Olympian City therefore brought this magic and memory to the shoppers in Hong Kong as part of its marketing activities. The event featured a mobile truck and themed bus with thousands of capsules containing the tools of Doraemon. Citizens were drawn to interact with the mall’s social media platforms in exchange with a chance to get a capsule. The campaign garnered massive success, with long queues were seen at the teaser launch at Olympian City as well as the full launch with the vehicles running across the city.