The Victoria Harbour is one of the most important natural assets of Hong Kong. To allow the citizens to make the most enjoyment out of the world-renowned harbour, the Development Bureau has made strenuous efforts in connecting and improving the harbourfront over the past years. As the authority aims at catering the rising needs of citizens and providing the best possible flexibilities for all the users of the harbourfront, the concept of “Harbourfront Shared Space (HSS)” was then developed.

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In 2022, a branding campaign with multi-media was rolled out to promote HSS to the public, with the highlight being the music video featuring rising star and winner of the 3rd season of “Good Night Show 全民造星”, Ben Chiu. The harbourfront sites were also fully leveraged to incorporate the campaign elements to promote the brand.